What Is A Social Media Ratio?
A social media ratio is a measure of how often a company’s website is visited compared to the number of visits to its social media sites. What Does “Ratioed” Mean? On social media, “ratio” refers to the number of replies or comments as compared to likes. A post being referred to as “ratioed” means that it has more replies than likes and is likely divisive, unpopular, or generally controversial. Not all ratios are created equal....